The Department of Tourism looks to have the South African youth as not only tourism entrepreneurs but contributors to the growth of the country’s tourism sector.
It’s official South Africa is the top travel destination on the continent!
A known fact about Tourism is that it contributes greatly to the countries economy and that South Africa is the top tourism economy in Africa. With that being said, it only makes it twice as beneficial if the tourism sites are enjoyed by both locals and tourists from all over the world.
The Department of Tourism has long grasped the potential of travel and tourism and sees South Africa’s tourism sites as an opportunity for the youth to diversify their ‘social tastes’.
” There is quite a lot of other things to do which are cheaper a lot affordable, that are as entertaining as their normal lives. The South African youth needs to use tourism sites as other means of entertainment, said Blessing Manale, head of communication in the Department of Tourism.
Considering that Gauteng has the largest population of students, the Tourism Department recently launched the “First Timer Campaign” which also looks to introduce students coming into Gauteng to take part in the tourism spaces and experience what these sites have to offer.
In Manale’s view ,Tourism sites such as Freedom Park in Pretoria and Solomon Mhlangu Square, Vilakazi street in soweto, Capture Sites in KZN can be utilised and provide that fun element that the youth need and at same time educate about South Africa’s history.
“The entire country is available for young people, for those that are shooting 4 minute movies, for those doing music videos and birthdays. The country is abundant with tourism facilities”, Manale said.
The first timer campaign encourages youth to experience gauteng,places like the Vaal area, Maboneng, Ekurhuleni as well heritage sites and museums which the Department looks to turn into places of enjoyment.
” Looking to the future, I believe that Travel & Tourism is South Africa’s greatest resource and the country’s strategy for expansion which priorities regional integration, environment sustainability and putting the community at the heart of decisions will make for a successful combination”, Said Gloria Guevara,WTT president and CEO.
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